- Posted by Laura Proctor
- On 9 de June de 2021
WHAT IS VIRAL CHANGE™
Viral Change™ is a people mobilizing platform which delivers large-scale, sustainable behavioural and cultural change in organizations and society. Viral Change™ harnesses the synchronicity of top-down communications and bottom up activity – focused on peer-to-peer influence and storytelling – to drive the desired cultural change.
It’s behaviours stupid! Perhaps this is the paraphrased way to describe the engine of any 21st Century organization, big or small. After restructuring, re-engineering, resizing and redesigning, the forgotten ‘re’ are renewal and reinventing. Only behavioural change can do these. But it needs an engine of change and transformation, a permanent capability for change-ability, more than the one off method of ‘going from A to Z’. It needs a modern, flexible and powerful Organization Operating System.