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Phasellus enim libero, blandit vel sapien vitae, condimentum ultricies magna estasente et. Quisque euismod orci ut et lobortis aliquam.
Phasellus enim libero, blandit vel sapien vitae, condimentum ultricies magna estasente et. Quisque euismod orci ut et lobortis aliquam.
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The Viral Change™ Mobilizing Platform provides the conditions for sustainable, large scale behavioural and cultural change. Pick your goal: a customer-centric culture, one that focuses on safety, a culture of effectiveness or of innovation, or ‘a global culture’ able to succeed across geographic boundaries. Perhaps a new organization post M&A, or revitalizing an existing culture in order to meet new business goals. Or a new drive to create agility, true accountability, excellent performance. Or all of the above.
Granted, some of these journeys may require changes in structures and processes. But the ultimate real change is behavioural. These and other cultural transformations are shaped by the behaviours of individuals and small groups, not by a top-down, push from management. Change and mobilization of people are pull effects, a social contagion, a social movement, with the leadership engine in the grass roots and backstage support from the Executive floor, not the other way around.
Viral Change™ is the antithesis of the old traditional ‘management of change’. It is a mobilizing platform, not a method in the traditional way. A platform that provides the behavioural DNA for the organization and that creates an unique Organization Operating System. With that DNA and the appropriate mechanisms of scale up, change is possible. But change is not a project or a programme, it’s a way of life. The right Organization Operating System can host change, transformation, deployment of values and leadership, mobilization of people, reshaping of a culture, employee engagement and any other day to day need of the organizational architecture.
But if we talk ‘change’, if change is what is needed, this is the approach: no more slow, painful, and inefficient processes of sequential, top-down communication cascaded down through all management levels and, incidentally, with an army of consultants as the only way to target some outcomes. That system fails at a rate of 75% or more. Many people have been there, done that. Frankly, we don’t have time for that anymore.
Welcome. We are the orchestrators of this new way. We have been helping organizations for 15 year in this way embedding Viral Change™ and creating the behavioural fabric and the mobilizing platform. We published the book of the same title, Viral Change™, in 2006, when most official ‘change management’ was still top down, mechanistic and based upon a series of ‘steps’. The second edition in 2008, was followed by Homo Imitans: the art of social infection, viral change in action in 2011.
Our approach has been recognized with the trademarks for Viral Change™ , Viral Leadership™, Viral Safety™ and Backstage Leadership™ . We are here to help you to install the ultimate Organization Operating System that will lead to success. When this is active, the words project or programme associated to ‘change’ will be redundant
The Charter Building, Charter Place, Uxbridge, UB8 1JG, United Kingdom
Tel +44(0)1895 549158 | [email protected] | Viral Change™, Viral Safety™, Viral Leadership™ and Backstage Leadership™ are registered trademarks of The Chalfont Project Ltd
