Why a small set?

An excerpt from the book Homo Imitans by Leandro Herrero: I have repeatedly alluded to a ‘small set of behaviours’. Why a small set? Because behaviours are such powerful tools at the core of many interconnected things. Many big problems can be understood as the failure of a small number of behaviours, repeated several times. The other way around

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What are behaviours?

An excerpt from the book Homo Imitans by Leandro Herrero: The currency of world II is behaviours and to create a social infection, inside the firm or the macro-social world, we need a particular concept of behaviours that will allow their orchestrated social spread through networks of influence (Viral Change™). These are the five criteria, or perhaps five tests

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Neutral, blind, amoral

An excerpt from the book Homo Imitans by Leandro Herrero: Behavioural change management is neutral, blind, amoral. The user of behavioural sciences, however, may be purpose-driven, have a clear vision and choose a moral path. He may also be stupid. To reward high-risk, invisible, short-term, virtual market investments (those ‘vehicles’ brought to us by the City of London or Wall

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Imagine this…

An excerpt from the book Homo Imitans by Leandro Herrero: Imagine this: a revolution that needed to understand upfront the correlation between the personality of the revolutionaries and the outcome of the revolution; a revolution wanting to know the differences in adoption of the revolution depending on some cognitive and mental capacity of people. Or

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Behaviours are wonderful things!

An excerpt from the book Homo Imitans by Leandro Herrero: Behaviours are wonderful things! They are powerful, they are explicit and they provoke many emotions. However, for many people today behaviours are still ‘secondary citizens’, only understood ‘as a result’ of other things such as values, beliefs or thinking. These are people who, very often truly genuinely, say that changing

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How to fail expensively: don’t leave the calm shores of world I

An excerpt from the book Homo Imitans by Leandro Herrero:It should be clear by now that while world I is a conveyor of important and vital messages that play an imperative role in raising awareness, educating, establishing rules of the game and engaging minds and hearts, it is world II where the real cultural change

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Choosing influence that can scale up.

An excerpt from the book Homo Imitans by Leandro Herrero: Choosing influence that can scale up. The second discipline of Viral Change™ is influencing. However, this is not about just any kind of influence, it’s about ‘scalable’ influence. Or in other words, it’s about how to create a fast buildup of the social infection. There is a new

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Obsessive focus on behaviours

An excerpt from the book Homo Imitans by Leandro Herrero: Confronted with the execution of a strategy (problem solving, culture building or any other aim), we are always offered a choice of routes: world I and/or world II. As we know, traditional management’s default position is world I. In the following chapters, I will address each of the world

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I reorganize ergo sum

An excerpt from the book Homo Imitans by Leandro Herrero: A reorganization has taken place. A new structure amalgamating old divisions is in place and now the ways of doing must change. The Big Consulting Company has left (well, not quite, they never do) and there is a myriad of PowerPoints and fresh materials articulating the new structure, the

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The two worlds side by side

An excerpt from the book Homo Imitans by Leandro Herrero: Mr Sapiens and Mr Imitans live in different places, but though they should build bridges between them and then use them every day, they should also be very mindful of their different worlds. World II objectives cannot be achieved in world I territory. Social infections (world II) are not

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