Connectivity – high social capital

An excerpt from the book Homo Imitans by Leandro Herrero: Highly connected people within the network of the organization have greater opportunities to influence, in a positive or negative way. Connectivity and high influence are two different things, but inside the organization they are difficult to separate. In pragmatic terms, connectivity becomes a proxy for influence. Highly connected people owe their connectivity

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‘Portfolio of influencers’

An excerpt from the book Homo Imitans by Leandro Herrero: Inside the organization, there are many coexisting types of influence and influentials. Understanding and identifying them is one of the key elements of ‘social intelligence’, a well-needed competence for leaders and managers. Unfortunately, many leaders and managers only have just a vague idea of the richness and variety of influence

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The Zero model

An excerpt from the book Homo Imitans by Leandro Herrero: The Zero model is popular by definition. It counts on the presence (and identification) of influential people or influencers, both in society and the organization. In the macro-social world, this model dominates disciplines such as market research, market trends and ‘applied sociology’. Not surprisingly the quest has always been

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