Obesity! Friends!

An excerpt from the book Homo Imitans by Leandro Herrero: In my adopted home country, England, you send your children either to public school or private school. Those who can afford private education will shop around. Parents usually visit nearby schools, look at the facilities, talk to headmasters, listen to their ‘spiel’ of “children are

Read the full post…

The Beauty of Two Brains

An excerpt from the book Homo Imitans by Leandro Herrero: Don’t despair. Yes, we are Homo Sapiens. Very Sapiens indeed. Our brain has evolved and has a brand new neocortex, which is responsible for all those noble things like judgement, morals and apparently free will. Descartes told us: “cogito ergo sum” (I think therefore I

Read the full post…

“Not me! I’m not part of a herd!”

An excerpt from the book Homo Imitans by Leandro Herrero: My book, Homo Imitans, is about bundling and un-bundling all the ingredients of social infection with behaviours at the core. I use the term of social infection to refer to social changes both inside the organization (i.e. the world of public and private business, as well as non-profit) and

Read the full post…

I am on two missions…

An excerpt from the book Homo Imitans by Leandro Herrero: I am on two missions. One: I want to create epidemics of goodness and counter-epidemics to evil by applying the powers of social influence and social contagion. Two: I want to enlist you in my first mission. Grandiose language, I know. OK, I’ll come down to earth. Let me translate. I

Read the full post…